Don’t Forget To Test Email Subject Lines

Using email as a marketing tool creates an interesting dilemma. Email initially held a lot of promise, but its overuse and abuse made marketers and prospects alike run away from it. Today, email is again growing and it is best used as a customer communication and retention method. Recently Fuel magazine asked for my insights on testing email — specifically email subject lines — and I was happy to share my experience with their readers which I now share with you.

Grant A. Johnson