ISP Tracking + Ad Targeting = Privacy Nightmare

When it comes to privacy, keep in mind that there is typically a bigger issue online than offline.

Folks who do not mind getting direct mail get irate when an unwelcome email is sent. While we hope that the ads that appear in the magazines we read are geared toward us (at least subliminally), do we fee the same about online ads? It would appear not.

At the center of the storm is NebuAd Inc., a Silicon Valley startup firm that can facilitate the Web tracking. People do NOT want their web history tracked and that’s the crux of the issue. This article by AP does a good job explaining the backlash; and it’s another testament to making both online and offline marketing succcessful in your integrated multi-channel marketing mix and why testing is so crucial to your marketing success today.

Grant A. Johnson

Johnson Direct LLC