Ever faced with the quandary of not only what to test, but where to test it? You’re not alone. In the online space you have literally countless number of publisher properties where your banner ad can be placed. According to Grant Johnson, Johnson Direct, your best bet is to approach this like a measurable marketer.
Chief Marketer published Johnson’s advice on this dilemma and specifically 3 steps to determine what properties might be the most test-worthy. Read Why Campaign Testing Is Still Essential.