Twenty years ago, public relations – to most people – meant the spreading and sharing of information and news to the general public. If a company wanted to announce a merger to their stakeholders, they would write a press release and then begin the process of submitting to print publications and news outlets for distribution, most often via snail mail. This process would often take days at a time.
Fast forward to today and the core function and purpose of PR has not changed much – it still entails spreading information to maintain a relationship with the general public. However, the tactics of HOW that information is shared have changed dramatically. You could say that PR has gotten an “e-facelift” for a digital era.
Have your PR efforts been renovated for today’s digital world? If you’re not sure, read on…