About Colleen Clexton

Colleen Clexton
A data nerd by background, Colleen is JD’s Jill-of-All-Trades aiding in new business development and account management. Colleen has nearly 10 years of experience in the sports and entertainment world and brings that active attitude to our team in accomplishing our partners’ goals and objectives. She guides our social media and technology initiatives; you can follow her @ColleenClexton on Twitter. She also wants to remind you to follow @JohnsonDirect too.

Media Usage in Today’s World (infographics)

Where do you find your customers? How do you attract the right customers in today’s  media setting?

Lately, I’ve been asking friends and family this question: “What do you watch on TV these days?” I’m less interested in what they’re watching, but how they’re watching. I think it’s an interesting question as an informal generational study. My 30-something friends and I still comfortably have feet in both traditional TV and digital streaming. But, if you were to ask my 80-something grandparents or my college-aged cousins the same question, they would have very different answers. I ask them these questions because a lot of information has been published lately on how different age groups participate in media and we, as marketers, are noticing and acting on this knowledge bank. This chart demonstrates media use by age bracket. Continue reading