Big name dieting systems and supplements are using big celebrities to tout their products’ waist-trimming benefits. But at the end of the day, is all this name throwing (and big spending) really benefiting the advertisers’ specific brand? That’s what Businessweek asked Grant Johnson for its Bloomberg Lifestyle report.
About Grant Johnson
A prominent marketing strategist and nationally recognized thought leader, Grant is President and CEO of Johnson Direct. He is a sought-after public speaker, direct marketing trainer, copywriter, award-winning author and the creator of Direct Branding™, Johnson Direct’s multichannel and measurable strategic process.