Welcome Emails Work – Period

Welcome Emails Work
You’re missing a HUMONGOUS opportunity to build confidence and foster camaraderie among your customers if you’re not sending them a welcome email. Welcome emails generate some of the highest open and clickthrough rates than any other non-transactional e-messages. Here’s the “why” and “how” that just may help you open your arms to a new, fresh Welcome Email program that boosts results and customer loyalty.

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10 Keys to Measurable Marketing Copy Success

Ever wonder just how long your copy sentences or paragraphs should be? Have you asked yourself how many bullet points is too many or if your DM letter really needs that P.S.?

Writing copy from scratch or rewriting copy to make it fresh is challenging. Instilling relevancy in your words, emulating the right tone for your brand and spurring action among your readers are obstacles your copy must overcome to be effective.

The above questions are just a few of the common ones we hear from clients, among others. Grant Johnson answers them all in 10 Keys to Measurable Marketing Copy Success, published recently by iMEDIA Connection.

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Compare Smart Zones targeting to old-school digital advertising targeting

There is a tipping point when some things become a little old school. Like the underperforming digital banner ads that companies continue to overspend on. Compare traditional online targeting to SmartZones by JD, a new-school mapping of nearly 100% of online home and business traffic into 16 million qualified, target-ready audiences. All while protecting user privacy. And without using intrusive cookies.

In under 2 min., you see exactly how Smart Zones compares to traditional digital advertising.

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