When you begin a website design and development project, it’s very tempting to begin with design concepts. Everyone loves to be involved in the look and feel of a brand new website.
But beware…hitting fast forward to the design stage creates a lot of risk for your brand, your business and marketing plans and organization as a whole. It doesn’t take into consideration the invaluable research and strategy that’s required to create a powerful user experience and the bottom line results to which your website should be a significant contributor.
So where SHOULD you begin?
Great question! In this article, you’ll find the answer and several ways the wireframe method will help you avoid the perils of premature design.