Think. Feel. Do – Understanding the New Basics of Marketing

Lately, it seems like everyone is talking about the Digital Age and what it means for today’s marketers. An article published in a recent issue of the Harvard Business Review* explores this issue, offering valuable insight into the strategies, structures and capabilities that marketers should adopt to stay ahead of the game. 

Over the last ten years, the variety of ways marketers engage and communicate with their target audiences has exploded. Tactics and tools that were once considered “cutting-edge” are now quickly becoming obsolete, and advances in digital and social media are introducing new approaches and complexities on a daily basis.

So how can we, as marketers, adopt these new realities and successfully communicate with our target audiences? 

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Milwaukee-based firm to create multichannel marketing campaigns for Global Voice of Quality. 

Milwaukee, Wis. —  Multichannel marketing communications agency Johnson Direct announced today that it has been named the agency of choice for a Request for Proposal by ASQ, the American Society for Quality ( The win is among several new engagements the agency has won as a result of its expertise in integrating digital and direct marketing. ASQ Logo

ASQ — the leading authority on quality in all fields, organizations and industries — engaged Johnson Direct ( to manage creative strategy and execution for multichannel programs focused on improving member referral and retention. Among the programs’ deliverables are a new member microsite, referral landing page and multiple email components. Campaign goals are focused on increasing new member engagement and membership renewals, boosting member involvement in recruiting and generating qualified referrals.

ASQ cited Johnson Direct’s Direct Branding™ approach ( as a strong differentiator and is following the agency’s process step-by-step to ensure success. “We selected Johnson Direct as our partner for these efforts because of its proven experience in developing smart, creative membership programs for other associations and nonprofit organizations,” says Susan Downs, manager of marketing services, ASQ. ASQ is a global community of people dedicated to quality who share the ideas and tools that make our world work better. ASQ provides the quality community with training, professional certifications, and knowledge to a vast network of members of the global quality community.

About Johnson Direct

Johnson Direct (JD) is a full service, fully integrated advertising and marketing communications agency in the U.S. With offices in the metro Milwaukee and Chicago areas, the agency provides both traditional and digital capabilities including advertising and digital advertising, brand development, consulting, creative services, content marketing, email marketing, direct mail, interactive design and development, public relations and ePR, search engine optimization and social media. Johnson Direct is passionate about delivering innovative, highly responsive communication services that garner a positive ROI for clients. Learn more about Johnson Direct’s leadership, approach and portfolio at

About ASQ

ASQ is a global community of people dedicated to quality who share the ideas and tools that make our world work better. With millions of individuals and organizational members of the community in 150 countries, ASQ has the reputation and reach to bring together the diverse quality champions who are transforming the world’s corporations, organizations and communities to meet tomorrow’s critical challenges. ASQ is headquartered in Milwaukee, Wis., with national service centers in China, India and Mexico and a regional service center in the United Arab Emirates. Learn more about ASQ’s members, mission and technologies and training at

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