• project detail
  • project detail

A Focused Approach to Fund-Raising

The Wisconsin Veterans Foundation supports Wisconsin veterans and collaborates with other private and public organizations to effectively address their physical, emotional, education and employment needs. A large part of what the organization does is to provide acute financial assistance to vets in need. With a goal of raising funds through corporate donations, Johnson Direct created a plea letter and corresponding brochure that focuses a key hardship of returning veterans: One out of four returning veterans become homeless. The brochure and letter went on to request corporate sponsorship at three different monetary levels.

Take a closer look that the Wisconsin Veterans Foundation offers to our deserving service men and women.