Contemporary Creative Captures Patrons’ Attention

To celebrate its 75th anniversary and attract broader audiences, The Florentine Opera Company enlisted Johnson Direct to develop a new identity, creative approach and season brochure. The new look and season’s theme was designed with elegance and contemporary fun in mind. The trick was balancing old with new, to keep loyal patrons and attract new, younger audience members. Even during an economic downturn, season ticket sales remained steady and the company received accolades including this compliment from a renowned international arts expert.

“I receive brochures from all over the world. Your company’s brochure for the coming season is surely one of the most striking and imaginative in terms of composition. Forms and colors are really stimulating and attract attention. Congratulations to all of you.”

In an encore performance the following year, we captured the essence of each show and captivated patrons and prospects with stunning photography that provided the creative platform for the season’s marketing materials.