Subscriber Growth & Engagement Demonstrates The Power Of Relevant Email

Packed with timely military and veteran affairs news topics, eSALUTE — just one component of the VFW She Serves multichannel campaign — connects women veterans to the most meaningful headlines, videos and resources for women veterans. This monthly electronic newsletter brings subscribers face-to-face with education and employment opportunities; equips them with knowledge about veterans’ benefits, civilian reintegration, and women’s health subjects; highlights extraordinary military women; and much more. We plan, write and produce the eSALUTE enewsletter for the program.

A Warm Welcome

All new female VFW members automatically receive a thoughtful welcome message from the VFW with an invitation to become an active participant in the She Serves community. This friendly greeting helps new members understand and get the most out of their VFW membership benefits. Johnson Direct concepted and created the multichannel VFW She Serves outreach.