Highly Targeted Switcher Program Helps Expand Market Share
With a strong presence in Washington and Idaho, this insurance provider is growing its share nationwide and turned to us to design a Medicare Supplement switcher program. Our approach included profiling and modeling its existing customer base and conducting a thorough competitive analysis. We selected three states where we tested integrated direct mail and landing page concepts in highly targeted areas. After establishing a creative control, we devised ongoing testing to maximize ROI.