Brand Experience — The Important Ingredient in Building Customer Loyalty

“Brand experience” has always been a debated concept. We all personally know when we see and feel a brand experience. Our reactive emotions can run the gamut from positive, to negative or to neutral. Basically, the brand experience is the result of any of the interactions a customer has at any of the touch points of the brand. Most think of B2C when discussing the concept of brand experience, but this concept applies liberally to B2B as well.

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