Bourbon & Targeted Marketing

barrel of bourbon

Last week I was fortunate enough to head south to Kentucky and tour several bourbon distilleries with a group of bourbon aficionados. That point is crucial to understand. Most of the individuals (10 in our group) who toured together have a very high “bourbon IQ.” They know how it is made, what the differences in mash bills (recipes) are, what aging in barrels does to the products, etc. We toured six distilleries: Buffalo Trace, Four Roses, Wild Turkey, Jim Beam, Willet and Maker’s Mark.

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