There are just some things you don’t put much thought into. But writing a strong, relevant call-to-action (CTA) should not one of those things. Today’s marketer must understand that a dreary direct-response call-to-action can bring on an untimely death to any campaign.
But be warned: The same effort that goes into conjuring up the liveliest of calls-to-action needs to be put into its design and position as well.
What placement will draw the most attention to your CTA? How should it look to captivate the audience and get them to ACT?