How Would You Grade Your Influence as CMO?

Chart: “Of the following skills and competencies, which five do you feel are the most important for your personal success?”

Are you among the marketing execs and CMOs that believe visioning and strategic thinking are most critical to your personal success? If so, you aren’t alone. In a recent survey, 89% of CMOs shared this conviction. The report published by Forrester Research found that when CMOs want to increase their influence across the enterprise, they attribute their personal success in this area to their capacity to think strategically about how to support the business goals of the enterprise — and not just in marketing terms and metrics.

Continue reading

What’s a CMO To Do?

As the media landscape continues to evolve, companies large and small are trying to “figure out” how their marketing should adapt to the many, many marketing options at hand. That’s where the Chief Marketing Officer (CMO) comes in. But what exactly is the CMO’s job description? I came across a good explanation on the NxtERA Blog.

Grant A. Johnson

Johnson Direct LLC