DM Confidential recently published “Google AdID: What the Alternative to Third-Party Cookies Means for Marketers” by Jason Hahn. The article covers the future of cookie-less marketing and quotes Ray Kingman, CEO of our strategic partner, Semcasting, throughout the piece.
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Pardon me, did you say cookie-less digital advertising?
Yes, that’s right. Armed with the patent-pending IP Zone platform from Semcasting, Johnson Direct is helping B2B and B2C organizations become pioneers of this unique IP Zone multichannel marketing solution.