What You Can Expect from an Email Marketing Audit

How important is an email marketing audit to the success of your emarketing initiatives?

Very — if you’re looking to continuously improve and enhance your email marketing results. An audit can help you evaluate your email strategies, opt-in process, content and messaging, design, platform, frequency, analytics and many other aspects. A thorough look at how your competitors are utilizing email marketing to boost their marketshare is also a great benefit.

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