Email Won’t be Pigeonholed! Email’s Versatile Role in the Marketing Mix

Simply too adaptable to limit to one purpose or application, email marketing should be an important part of the mix of channels you use to help nurture prospect leads and further engage and retain your customers. Email can play a significant role as a component of specific campaigns and as a tool for ongoing communications with target audiences, cultivating relationships with meaningful content delivered on a regular basis. Read on to be inspired by real world applications and a web integration test you can put into action today.

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