Marketing Audits Provide Strategic Insights and Foundation For Strong Plans

As we’re approaching the end of the year, many of you are wrapping up your marketing initiatives and preparing for the coming year. As part of those planning efforts, have you completed a thorough Marketing Audit? An audit will provide a valuable foundation — proof points and rationale — to fuel your marketing strategy and plans going forward. By taking a careful, objective look at existing marketing activities and recent-past results along with examining competitors, customers, prospects and the marketplace as a whole, a Marketing Audit ensures your ability to craft marketing and campaign plans that are more likely to maximize results.

Here’s a closer look at the valuable questions a Marketing Audit will answer and exactly when a Marketing Audit is necessary.

Continue reading