Johnson Direct

Measurable Marketing

Main menu

Skip to primary content
Skip to secondary content
  • About
    • Leadership
  • Services
  • Contact
    • Careers

Purpose

The Paradox of the Fifth P

In Business Intelligence
Johnson DirectBy Johnson Direct
On Jul 18, 2013

To reflect the changing times, today’s marketers are trying to create an additional P to supplement the marketing mix that has been celebrated for decades. Which one truly holds out?

Continue reading →

Tagged with: Marketing Mix, People, Place, Price, Privacy, Product, Promotion, Purpose

Categories

  • Advertising
  • B2B Marketing
  • Branding & Creative
  • Business Intelligence
  • Content Marketing
  • Direct Marketing
  • Interactive & Social
  • Multichannel & Integrated
  • News & Events
  • Public Relations
  • Uncategorized

Authors

  • Ana Devcic
  • Becky Behrendt
  • Colleen Clexton
  • Denise Hearden
  • Grant Johnson
  • Johnson Direct
  • Lisa Robbins
  • Mara Frier
  • Maria Johnson
  • Nicholas Mork
  • Rob Trecek

Archives

Tags

Advertising Advertising Results Apple blogs branding Charmin CMO Creative Direct Branding direct mail direct marketing Direct Marketing direct response email marketing email testing eMarketing engagement Facebook Google Grant A. Johnson Grant Johnson Insurance insurance marketing Interactive & Social Johnson Direct LLC marketing Marketing and Privacy Marketing ROI Measurable measurement multichannel Multichannel & Integrated new media News & Events Online video and marketing online video and ROI online video tips Privacy Public Relations ROI sales seo social media Super Bowl Testing
  • About
  • Leadership
  • Portfolio
  • Services
  • Contact
  • Careers
  • Privacy Policy
Responsory
250 Bishops Way, Suite 203
Brookfield, WI 53005
Work (800) 710-2750
Fax (262) 782-2751
© 2023 Johnson Direct. All Rights Reserved.
iCancel