Make Your Marketing as Unique as Your Chili Recipe

Dear  Marketing Innovator,

After doing successful marketing for nearly three decades – over 26 years – the kind of marketing you can track and measure, measurable marketing, you end up discovering a few things as time passes.

For instance, I’m sure that your product or service is unique. If it is not different, then the situation you currently find yourself in, good or bad marketing-wise, is surely not the same as the majority of your competitors.

That is specifically why what works in one market for one company, won’t likely work for you in your market…

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