The advertising world lost another legend with the death of Phil Dusenberry as reported on Adrants, and other sites. According to the site: “Dusenberry was a star at BBDO who many credit with turning BBDO into the creative powerhouse it was and, in some cases, still is. He of Michael Jackson Pepsi fame and creator of many memorable taglines such as GE’s We Bring Good Things to Life…”
If you have not read his book, If Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-Fame Career in Advertising, put it on your short list.
Grant A. Johnson
Johnson Direct LLC