Is yours one of the “1 in 4” brands to have already upgraded to Facebook’s Timeline?

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If not, you’re obviously not alone. But those businesses who are embracing the change are finding the new cover photo a great place for high-impact photography or graphics to support their brand’s key message. It’s important to note, however, that Facebook won’t tolerate the use of this real estate as a place for blatant banner-style ads.

Right now, if your business’ Facebook page is set at the default tab, BE WARNED. After March 30, if you don’t make the change yourself, Facebook will automatically switch your page to the Timeline view and choose your brand message for you.

Johnson Direct’s interactive team has been helping our clients take advantage of the new Timeline cover photo real estate (we’d be happy to help you as well — call 262.432.0193 to get started). The task is more involved than it looks. To really take advantage of the space, we guide our clients through the photo selection or graphic development process, modify the selection to fit Facebook’s parameters, create and integrate a value proposition as appropriate and create or modify the brand icon artwork. Once these assets are all client-approved, we’ll even upload them into the Facebook account and activate the Timeline.

Our pros are on top of the rules Facebook has put into place for its new Timeline presentation. For example, there are strict DOs and DON’Ts for the Cover Photo. We fully understand these rules and as a result, the Johnson Direct team has been able to create compelling Cover Photos within those guidelines. For example: Facebook has four specific guidelines for brands to follow when selecting their Cover Photo, disallowing use of the following in Covers:

  1. Price or purchase information, such as “40% off” or “Download it at our website”.
  2. Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
  3. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
  4. Calls to action, such as “Get it now” or “Tell your friends.”

Here’s a peek at the Cover Photo we created for VFW She Serves to celebrate March is Women’s History Month. By April 2, we’ll publish a new, brand building Cover Photo and message.

If you haven’t read-up on this topic, here’s some helpful content:

Looking for inspiration? Check out how these brands have made the transition:

If your marketing team doesn’t have the time to make the transition, have them get in touch with Johnson Direct at 262.432.0193. For 13 years, we’ve been the go-to partner for our clients’ marketing departments!

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