Meet the New Addition to JD; Laura Rodriguez

Johnson Direct

As more and more marketers identify the need to execute fully integrated and measurable campaigns, we here at Johnson Direct have continued to grow our team in an effort to meet the increasing demand. Our latest addition to the Johnson Direct team is Laura Rodriguez. Laura’s energy and experience has already made a measurable impact on the accounts she’s supervising and we couldn’t be happier to have her on board.

I recently asked Laura to put together a brief introduction/bio so our readers could get to know her a bit better. So, current and future JD client partners…meet Laura Rodriguez!

Hello I’m Laura Rodriguez, the new kid on the block at Johnson Direct. Well, definitely new, but not really a kid. I have over 25 years of experience with a track record of developing and implementing integrated marketing efforts that achieve business objectives. I’ve been on both sides of the fences: Client-side and agency-side; B2B and B2C.

My special interests are:

  • Brand positioning and messaging
  • Strategic planning and tactical integration
  • Qualitative and quantitative research
  • Creative platform development
  • Budget and process management

Why Johnson Direct, you might ask? As I was searching for my next career opportunity, I met Grant Johnson through an American Marketing Association event. To be honest, I didn’t know a great deal about his company and had it in my head that they only handled direct mail.

To my pleasant surprise, I’ve found not only an employer that offers a full arsenal of marketing tools (brand development, web design, interactive marketing, public relations, advertising, research, events…and, yes, direct response) but one with a business philosophy that is totally in line with mine.

Namely,

  • Relationships matter, both internally and externally
  • Honesty and integrity are paramount
  • Marketing needs to be measurable

In today’s business environment with slashed budgets and the demand for accountability, these three tenets make so much sense to me. I’m very excited to be part of the Johnson Direct team.

On a personal level, I’m gratefully married to the love of my life, Bob, and have two elderly cats. I try to stay active with running, biking and swimming – stay tuned for another triathlon attempt next summer. I enjoy overseas travel (I’ve been to Thailand, Israel, Greece, Turkey, Holland and Great Britain) but am staying close to home for the near future due to our 1938 Bayview bungalow fixer-upper.

Over and out.

If Laura seems like exactly the kind of person you want managing your account, contact me today at scott.dettman@johnsondirect.com and I would be more than happy to make an introduction.

Also, be sure to check back next week to see a great blog post by our VP of Client Services Lisa Robbins on making the case for case studies.

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