
Yesterday my daughter and I were watching the opening ceremony for the Olympics. She asked if the ads for the Olympics were as good as the ones for the Super Bowl. I said I didn’t think so and then fell asleep soon after answering her. Ads for the Olympics cost anywhere between $1 million and $1.5 million depending on length and airing time, while Super Bowl commercial costs are $2.5 million per 30 second increments.
One ad that I can remember from last night was for Apple computers. It shows a man with a newly purchased Mac “look alike” talking to a Apple Genius who sets him straight on the differences. There are two more ads that can be viewed at Apple’s YouTube channel. Please take a moment and peruse them and let me know what you think. Do they convince you to buy a Mac?
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http://blogs.wsj.com/digits/2012/08/09/apple-%E2%80%9Cgenius%E2%80%9D-ads-though-panned-may-have-special-target/?mod=dist_smartbrief