Segmented Campaign Triples Enrollment In Just 12 Months
We’re especially proud of Johnson Direct’s involvement in creating the highly impactful She Serves outreach for the Veterans of Foreign Wars, and frankly, we’re in awe of the results generated by the VFW She Serves acquisition and retention marketing communications campaign. Just over two years old — this campaign has already created exceptional momentum for the VFW toward its membership goals. Female enrollment was 3X higher in 2011 than it was in 2010, and, we’ve already set the stage to beat our own record-breaking results in 2012. Already we’ve nearly doubled female VFW membership enrollment year-to-date compared to last year.
Of course, we couldn’t have made this incredible impact without our strategic, integrated and multichannel marketing plan. Some of the deliverables from our She Serves marketing plan are featured in a resource library highly accessible to all VFW departments, helping them with their day-to-day recruiting and retention initiatives and special events. It’s chock-full of downloadable and customizable tools including membership information resources, social media outlets, newsletters, a recruiting brochure, special event flyers, letterhead, posters, direct mail, video, banner ads, print ads and more.