PR Launch Helps Industry Leader “Leap Ahead”
Badger Meter was launching a game-changing new product called Advanced Metering Analytics (AMA) to help utilities to better manage their water and gas businesses. At a major industry show, we unveiled the product with a press conference, demonstrative presentation and in-depth media kit. We landed a cover story in the leading water utility trade magazine, an in-depth bylined feature story in a major gas market magazine and eight additional news stories. The ROI was 3 to 1. This effort created a spring board for ongoing media relations and coverage of other products that has been building continually.
In addition to this product launch, we developed a detailed public relations plan and provide ongoing PR services for this global manufacturer.