5 ways to trim the fat from your direct-marketing budget

Feature Story in July BtoB magazine:  With the recession prompting many executives to rethink their spending priorities, marketing budgets are already looking pretty lean. So one might wonder how to trim even more fat from expenditures as fiscal planning for 2010 gains steam.

“Straight Line” posed this question to leading direct marketers, who shared the following tips for conserving much-needed resources in a tough economy. See how Grant A. Johnson, Johnson Direct, and other experts answered this question.