So what’s a powerful brand worth? In the case of the declining beer business, a whopping $52 Billion cool ones.
More brew and less foam, please.
Don’t get me wrong, I’m a Milwaukee guy and I was disappointed when Schlitz closed shop, Pabst followed and Miller was sold to the South African’s. But even I was surprised by the price paid for the maker of Bud. MSN ran this article on the sale.
Grant A. Johnson
Johnson Direct LLC