Here are a few simple facts you probably already know:
- A new product launch deserves media attention.
- A well planned, developed and executed product launch will generate positive, buzzworthy press within your industry.
- A proactive PR campaign can generate 25% more sales leads for a new product launch.
What you might not realize is that PR is likely the glue that holds together your entire multichannel product launch campaign. Here’s what you need to know before embarking on your next new product launch campaign.