Johnson Direct’s PR pros secured headlines for agency-of-record client, RBP Chemical Technology, when it announced its agreement with Kapoor Imaging Pvt Ltd to license the blending and distribution of its pressroom chemistries line in India.
Among the credibility-building placements JD earned on behalf of RBP is a front-cover feature story in RIND Survey, a publication of the Press Institute of India.
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With today’s marketplace consisting of fast real-time information delivered by advocates and whistleblowers, brands are constantly being scrutinized for their practices. The public now has the power to gauge whether or not they are acting responsibly. In moments, a brand’s trustworthiness can be called in to question due to the speed of technology in the digital world. Brands are also having a tough time navigating through all this noise in efforts to build a trusting relationship with their stakeholders. There are hundreds of ways to break trust with a consumer, but what can a brand do to help build a trusting relationship?
Before you hit the pavement at full speed in 2014, schedule a pit stop with JD to refuel and recalibrate. Let’s get your crew on track with the same strategy; aiming for shared goals and striving to win the same race – together. We’ll help you rally the crew with a Fast Track Planning Session.
