GRANT A. JOHNSON

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.

An industry veteran with more than 20 years of experience, Grant leads the agency’s efforts in accountable advertising, electronic communications and Direct Branding™, a proprietary tool that has helped Johnson Direct’s clients achieve remarkable success in a variety of marketing endeavors.

A graduate of the University of Wisconsin-Milwaukee, Grant founded Johnson Direct in 1999 with the goal of offering one-to-one communication benefits to companies striving to increase sales leads, raise loyalty rates, improve membership retention or create customer relations continuity with multi-channel, measurable marketing techniques. Only a year later, Grant was named Wisconsin’s “Direct Marketer of the Year.”

The agency partners with clients such as Microsoft Business Solutions, AAA Life, Humana, several Blue Cross and Blue Shield plans, ServiceMaster, Northwestern Mutual, AIG, American City Business Journals, GE, among many others.