Got a cough you just can’t kick? Or a nagging ache in your knee? What’s your first move?
If you’re like most Americans, you’re initial inquiry into your potential health ailment would begin with the launch of an internet browser. In fact, 66% of US adults report relying heavily on search engines to provide them with links to answers for any number of health questions. Although, large and growing, this figure shouldn’t be surprising. Whether you’re looking for the best orthopedic surgeon in town or for potential side effects of a prescription your doctor is recommending, your first step is likely to be firing up your favorite search engine on your computer or mobile device and doing some research.
We live in a world surrounded by social media. With so many options to choose from, it’s no surprise that most businesses have some sort of presence online. Social media is an important part of marketing, but check out these tips on how to maintain a good following online (originally found at bizjournals.com):
If not, you’re obviously not alone. But those businesses who are embracing the change are finding the new cover photo a great place for high-impact photography or graphics to support their brand’s key message. It’s important to note, however, that Facebook won’t tolerate the use of this real estate as a place for blatant banner-style ads.
Right now, if your business’ Facebook page is set at the default tab, BE WARNED. After March 30, if you don’t make the change yourself, Facebook will automatically switch your page to the Timeline view and choose your brand message for you.
Whether you like it or not … if you’re responsible for your company’s Facebook presence, you’d better be ready for the Facebook Timeline switch on March 31, 2012. Continue reading
Pinterest, a two-year-old social bookmarking site which allows users to create online boards and share their favorite sites with others, has been rapidly gaining in popularity. Mashable.com created a great infographic featuring the highlights of how Pinterest is affecting online retailers. Continue reading