Imagine… your sales rep or service technician is in a customer’s facility and a specific problem comes up. Rather than fumbling through a binder of data sheets or paging through a 900 page catalog, your rep simply…
In the wake of last week’s KitchenAid tweet-tastrophy, it’s a good time to take a hard look at your company’s social media policy. Don’t have one? Unless you relish the chance to put your crisis communication abilities to the test, you may want to add one to your employee handbook. So here it is. Your new social media policy: Be nice. Be smart. Be professional.
Google is consistently making changes to its top-ranking engine in the pursuit of better search for their audience. They are rooting out the counterfeiters and placing high-ranking value on real, valuable, content as well as community value and interaction. How are these modifications affecting your current SEO efforts, and more importantly, what do you need to do to make adjustments for the future?
Bravo! to Edgy SEO for taking the time earlier this year to pull together the latest search engine optimization (SEO) DOs and DON’Ts from 18 experts who live and breathe this stuff every day. Playing off this great compilation of ideas from SEO thought-leaders, I’d like to share the advice we’ve given our clients:
It’s easy to draw parallels between our lives and the industry you work in, especially when you are looking for it. Additionally, the longer you work within a trade, the closer you feel; I feel the pulse. Well, at least a murmur every now and then. Everybody evaluates their career and in turn begins to ponder the lifespan of their industry as well. To remain good at what I do, I constantly watch for emerging trends within Web Design and Development. This got me to thinking: If my field moves this fast, then how old is it actually? Imagine dog years, except for online communication. Ok so its old, big deal, nothing to write about. But, like a person, has it matured? It might be a stretch, but some of the research Erik Erikson has done on the stages of healthy human development might also relate to the web experience. Let’s take a look at the 8 stages of maturity:
