Public Relations

Marketing Messaging in a Recession

In Multichannel & Integrated, News & Events, Public Relations
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Now that the presidential nonsense is over in the US, advertisers will  begin to panic as they will not have the ad revenue generated by both parties and their respective groups to rely on.With the change in  leadership also must come a change in marketing thinking.

As things continue to soften, smart marketers are changing their messaging platform in order to deal with the slower economy. The Wall Street Journal goes into some detail on how some brands are adapting. Are you testing your messaging and changing with the times?

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

Fairytale Marketing: The Book

In Multichannel & Integrated, News & Events, Public Relations
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I am living proof that dreams can come true.

So how do you make your dreams a reality? Allow me to show you how, especially when it comes to measurable marketing and the path that will lead you to a greater ROI. My new book is just out and it’s a business fable jam-packed with 7 magical ways to increase your marketing results. Discover for yourself by visiting www.fairytalemarketing.com

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

Online Video Tips

In Multichannel & Integrated, News & Events, Public Relations
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Online video can help boost your ROI and differentiate you from the competiton as I point out in this piece from Chief Marketer. The key is to make a relevent, emotional connection with your prospetcs/customers while understanding the needs of your audience(s).

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

To Succeed, Please Fail

In Multichannel & Integrated, News & Events, Public Relations
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The entreupenurial mind is typically fixated on what’s next and if it fails that’s ok, as long as it has learned how to get closer to the goal of doing things right. Business Week ran a nice piece on failure and how it can lead to great success. Don’t make the mistake of not viewing this post.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750