Marketing Messaging in a Recession

Now that the presidential nonsense is over in the US, advertisers will  begin to panic as they will not have the ad revenue generated by both parties and their respective groups to rely on.With the change in  leadership also must come a change in marketing thinking.

As things continue to soften, smart marketers are changing their messaging platform in order to deal with the slower economy. The Wall Street Journal goes into some detail on how some brands are adapting. Are you testing your messaging and changing with the times?

Grant A. Johnson

Johnson Direct LLC