Google is consistently making changes to its top-ranking engine in the pursuit of better search for their audience. They are rooting out the counterfeiters and placing high-ranking value on real, valuable, content as well as community value and interaction. How are these modifications affecting your current SEO efforts, and more importantly, what do you need to do to make adjustments for the future?
About Denise Hearden
As Vice President of Interactive Services, Denise leads all electronic and web-based initiatives from website development and email marketing to social campaigns and SEO. Denise has nearly 20 years of experience in planning, execution and reporting. She guides the integration of online and offline marketing efforts resulting in multichannel campaigns structured for optimal measurability.