More New Faces at JD

In News & Events
On

If you know Grant Johnson or any of us on the Johnson Direct (JD) team, you know that we’re notoriously strategic about our growth. Clients consistently rate us highly for our creative approach to measurable marketing and our ability to swiftly roll out new campaigns. We manage this by maintaining a staff of high-caliber professionals who are well versed in MULTICHANNEL marketing and have a proven track record for nimble, responsive account service. It’s not an easy formula to fulfill. That’s why we’re continually open to interviewing talented candidates who want to be a part of our “make it happen” culture.

Our patience for finding the perfect additions to our account services department has really paid off. I’m pleased to introduce you to Colleen (February) and Becky (May).
Continue reading →

Compare Smart Zones targeting to old-school digital advertising targeting

In Advertising, Business Intelligence, Interactive & Social
On

There is a tipping point when some things become a little old school. Like the underperforming digital banner ads that companies continue to overspend on. Compare traditional online targeting to SmartZones by JD, a new-school mapping of nearly 100% of online home and business traffic into 16 million qualified, target-ready audiences. All while protecting user privacy. And without using intrusive cookies.

In under 2 min., you see exactly how Smart Zones compares to traditional digital advertising.

Continue reading →

PROVEN STRATEGIES FOR A BETTER WEBSITE

In Business Intelligence, Interactive & Social
On

If you’re like me, you’re taking in any useful knowledge in the form of articles, posts, webinars, case studies, white papers and research reports and the like whenever and wherever you can. Its just one way I feel like I’m keeping my mind open to new techniques, applications and inspirations.

Often, I’ll read something that I wish I had thought of writing myself. It’s usually a piece full of good observations and applicable advice. Here’s one recent Fast Company article that falls into that category.

5 WAYS TO IMPROVE YOUR WEBSITE

AS THE FACE OF YOUR COMPANY TO THE WORLD, A GOOD WEBSITE IS A
MUST-HAVE FOR YOUR BUSINESS. HERE’S HOW TO MAKE IT NOT ONLY ATTRACTIVE,
BUT FUNCTIONAL–FOR YOU AND YOUR AUDIENCE.

I’d like to build upon the wisdom of this article by sharing JD-authored posts from Measurable Marketing. If there’s one or more strategies that pique your interest, take a closer look at these ideas, applications or explanations which stem from the five recommendations from the Fast Company article:

  1. RESPONSIVE DESIGN

A BUSINESS PERSPECTIVE ON RESPONSIVE WEBSITE DESIGN

  1. USER BEHAVIOR METRICS

ARE YOU MAXIMIZING YOUR DATA?

  1. CONCISE MESSAGING

SIMPLIFY YOUR COPY TO APPEAR SMARTER…AND FATTEN YOUR BOTTOM LINE

  1. FRESH CONTENT

TEST MARKET-SAVVY CONTENT TO ADD VALUE AND BUILD TRUST

  1. LAYERED LANDING PAGES

IMPROVE YOUR NEXT NEW PRODUCT LAUNCH CAMPAIGN WITH THESE 3 STRATEGIES

Even if you apply these strategies one by one, you’re sure to see improvements on many levels. Be sure to benchmark where you started so that you’ll be able to track and measure your progress over time.