How have Walmart.com, Nordstrom.com and CNN.com evolved to meet the changing demands of its users over the last 10 years? Some have responded with more dramatic changes than others. I enjoyed taking a look at the “way back when” website home pages I’ve been browsing for a decade in this post by Website Magazine – How 9 Well-Known Websites Looked Way Back When. Here at JD, we just celebrated our 15th anniversary, so I thought it would be fun to take a trip down memory lane to see how our home page has evolved since 2000. Join me…
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What The NCAA Tournament Teaches Us About Marketing
What can the NCAA teach us about marketing? In an iMEDIAconnection.com story, I share the 7 takeaways the NCAA offers to marketers. Read more
New (to You) Faces at JD
So much of our work at JD is handled with clients all over the U.S. Conference calls, web conferencing, emails and cloud-based communications are our primary methods of keeping in touch with clients. The reality is, aggressive deadlines, jam-packed schedules and team members dispersed in various markets makes it near impossible to gather face-to-face for meetings.
That said, we’d like to formally introduce you to a couple of our creative team members you may have not had the chance to meet yet in person. Both Liza and Nick joined the JD graphic design and digital teams in 2013.
With more than a decade of online experience in B to B and B to C markets, Liza Ziemer, UX Designer, has developed a strong knowledge base, which feeds her passion for creating beautiful, intuitive and accessible online user experiences. At the core of Liza’s role at JD is translating her comprehensive understanding of interactive design into pleasurable end-user experiences, no matter what the digital deliverable is.
As Art Director and creative lead for the agency, Nicholas Mork transforms seeds of ideas into original inspired creative. He is involved in the creative process from start to finish, where he designs everything from packaging and identities to strategic branding, advertising campaigns and digital experiences.
Clients’ demands for multichannel marketing that nurture improved user experiences and beautiful graphics that attract consumers’ interest have made Liza and Nicholas’s roles even more critical in strategizing and conceptualizing truly integrated campaigns that meet consumer and client expectations.
We are excited to have Liza and Nicholas aboard and hope you have the opportunity to meet them in person in the near future.
Use All Five Senses in B2B Marketing
What does a rubber chicken have to do with B2B marketing?
In Grant Johnson’s latest Chief Marketer column, you’ll see how this seasoned direct marketer uses all five senses to capture an audiences’ attention. Read article.
Payers Must Reach Millennials for Affordable Care Act to Work
From the March 2014 Issue of Medical Marketing & Media 
With dramatic changes taking place in healthcare due to the Affordable Care Act (ACA), insurers must identify and reach the right mix of subscribers. Now is the time for them to invest in introducing and differentiating their brand among the younger and healthier people who will pay premiums without making claims, letting the system function by balancing out older, less healthy consumers that are costly for insurance companies to cover.
In this VIEWPOINT article published in MM&M, I share how important digital is and the three elements that are critical for digital success.