Why Am I Obsessed With Charmin?

No One Likes Pieces Left Behind...

Good marketing is always based on sound and thorough research so that the point of difference (POD) you’re trying to convey and the key messages match what is most important to your target audience. I’ve been wondering for years what type of research P&G did to land on the POD that with Charmin Ultra Strong you’ll have “fewer pieces left behind.”

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