A B2B Marketer’s Guide to Video Content Planning


About 87% of U.S. brands and agencies leveraged video for their content marketing programs last year. Contrary to popular belief, the power of video content isn’t exclusive to business to consumer marketing. Business to business marketers are getting in on the action as well. In fact, 52% of BtoB marketers used video in 2012 which was a 27% increase over 2011.*

Unfortunately, many marketers are tasked with the challenge of producing video content and not held accountable for marketing it. So while we see an ever increasing number of videos being added to tried-and-true YouTube as well as newer outlets, the multichannel promotion and optimization of those videos are lackluster and are not producing an ROI. Let’s take a look at how this could negatively impact your video content plans.

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Giving Back & Paying It Forward

My husband and I were fortunate to be a part of an outstanding awards dinner event recently for The Boys and Girls Club of Milwaukee. Many scholarships were handed out to truly deserving young men and women who have overcame great obstacles. My favorite portion of the evening was a video of kids answering questions like: “Why should people help other people?,” “What advice has been given to you?,” and “What do you want to be when you grow up?” What I heard in response was inspirational. Continue reading