If you followed only one rule for the rest of your marketing career, what would it be?

In Business Intelligence, News & Events
On

15 candlesWe’re celebrating our 15 YEAR ANNIVERSARY here at Johnson Direct (JD). How does it feel to be 15? Collectively, the energy emulating from the offices is full of gratitude and eagerness. Of course, we’re thankful to have survived some difficult economic times over the years and appreciative for the business our loyal clients have awarded us year after year. And, we’re enthusiastic about the smart solutions and multichannel campaigns that are in various stages of planning and development.

I thought it would be fun to bring you a more candid response from individual JDers. It isn’t every day we think about the one professional rule we live by. So I asked our celebrants of strategists, business developers, graphic and digital designers, writers and account managers to divulge one most-valuable insight to compile this TOP 15 List.

Continue reading →

CUTE ENTERTAINS, BUT DOES IT SELL?

In Advertising
On

imediaconnectionA recent report states 80% of Super Bowl ads don’t increase sales. But what they do is entertain. At what price are you willing to entertain without any reward?

This recent article written by our Grant Johnson and published by iMEDIA Connection, offers seven steps to combine creativity and strategy to produce measurable results.

Read it!