Are You Getting Through to the 65+ Market?

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It’s a big world of 60-somethings out there. More than 40 million people in the United States are aged 65 and older, and this rapidly growing market is projected to reach 72 million by the year 2030 — representing nearly 20 percent of the total U.S. population. Recognizing the shortcomings of Medicare, many of these older Americans are choosing to buy some type of supplemental health insurance coverage.

This is good news for health insurance companies. But what if your current marketing program is failing to convince seniors that they need your Medicare Supplement plan?

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Brand Experience — The Important Ingredient in Building Customer Loyalty

“Brand experience” has always been a debated concept. We all personally know when we see and feel a brand experience. Our reactive emotions can run the gamut from positive, to negative or to neutral. Basically, the brand experience is the result of any of the interactions a customer has at any of the touch points of the brand. Most think of B2C when discussing the concept of brand experience, but this concept applies liberally to B2B as well.

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