About Denise Hearden

Denise Hearden
As Vice President of Interactive Services, Denise leads all electronic and web-based initiatives from website development and email marketing to social campaigns and SEO. Denise has nearly 20 years of experience in planning, execution and reporting. She guides the integration of online and offline marketing efforts resulting in multichannel campaigns structured for optimal measurability.

Denise Hearden’s Articles

Email Won’t be Pigeonholed! Email’s Versatile Role in the Marketing Mix

In Interactive & Social
On

Simply too adaptable to limit to one purpose or application, email marketing should be an important part of the mix of channels you use to help nurture prospect leads and further engage and retain your customers. Email can play a significant role as a component of specific campaigns and as a tool for ongoing communications with target audiences, cultivating relationships with meaningful content delivered on a regular basis. Read on to be inspired by real world applications and a web integration test you can put into action today.

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A Business Perspective on Responsive Website Design

In Interactive & Social
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JD RWD mockup

By 2014, mobile internet will likely take over desktop internet usage. Already, more than one half of all local searches are done on mobile devices. We’re spending 2.7 hours every day on our smart phones and tablets and this statistic will only grow as our devices become more and more internet-friendly.

So, what’s the problem? Businesses are struggling to publish websites that offer easy reading and navigation across the range of devices used by their audiences. These businesses are losing leads, sales, referrals and credibility for every frustrated user who abandons their unresponsive site.

If your organization’s website is not designed to be responsive to provide the optimal viewing experience across the devices your visitors are using, how can you fix this problem?

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How Would You Grade Your Influence as CMO?

In Business Intelligence
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Chart: “Of the following skills and competencies, which five do you feel are the most important for your personal success?”

Are you among the marketing execs and CMOs that believe visioning and strategic thinking are most critical to your personal success? If so, you aren’t alone. In a recent survey, 89% of CMOs shared this conviction. The report published by Forrester Research found that when CMOs want to increase their influence across the enterprise, they attribute their personal success in this area to their capacity to think strategically about how to support the business goals of the enterprise — and not just in marketing terms and metrics.

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