An infographic is a visual representation of information, data or knowledge and is created to make the complex easier to understand. An infographic is very effective because it’s a visual element. Since fifty percent of the human brain is devoted to visual function, images are processed faster than text. So, representing a complicated process in an infographic is easier and quicker to understand.
The best infographics express rich, objective data in a way that’s more accessible and engaging than a dense spreadsheet or boring pie chart. They should be concise, creative (yet educational) and be able to convey a burst of data in a portable package. They can be a powerful marketing tool because they are easily sharable, can enhance SEO and support your brand identity.