Pay Attention to Your Media Mix

Old habits die hard.

Take the out-dated and inefficient mass media model to advertising along with its corresponding mindset. No longer works. It hasn’t in years.

Or, the single-channel preference that so many direct marketers still insist on using in hopes that the results will return to the glory days of the 1970s and 1980s. Times have changed.

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Infographics: Simplifying The Complex

An infographic is a visual representation of information, data or knowledge and is created to make the complex easier to understand.  An infographic is very effective because it’s a visual element. Since fifty percent of the human brain is devoted to visual function, images are processed faster than text. So, representing a complicated process in an infographic is easier and quicker to understand.

The best infographics express rich, objective data in a way that’s more accessible and engaging than a dense spreadsheet or boring pie chart. They should be concise, creative (yet educational) and be able to convey a burst of data in a portable package.  They can be a powerful marketing tool because they are easily sharable, can enhance SEO and support your brand identity.

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