Old habits die hard.
Take the out-dated and inefficient mass media model to advertising along with its corresponding mindset. No longer works. It hasn’t in years.
Or, the single-channel preference that so many direct marketers still insist on using in hopes that the results will return to the glory days of the 1970s and 1980s. Times have changed.
An infographic is a visual representation of information, data or knowledge and is created to make the complex easier to understand. An infographic is very effective because it’s a visual element. Since fifty percent of the human brain is devoted to visual function, images are processed faster than text. So, representing a complicated process in an infographic is easier and quicker to understand.
The best infographics express rich, objective data in a way that’s more accessible and engaging than a dense spreadsheet or boring pie chart. They should be concise, creative (yet educational) and be able to convey a burst of data in a portable package. They can be a powerful marketing tool because they are easily sharable, can enhance SEO and support your brand identity.