Multichannel & Integrated

JD BUILDS UNIQUE ONLINE TOOL, TAKING RBP’S TECHNICAL SERVICE TO NEW HEIGHTS

In Business Intelligence, Interactive & Social, Multichannel & Integrated
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toolbox-inhandWith the help of Johnson Direct (JD), RBP Chemical Technology recently launched a web-based tool to support its sales force and provide a higher level of service for its customers.

The proprietary, custom-developed product-selector tool, called RBP ToolBox, was created specifically to serve RBP Chemical’s printing and electronics customers online. Designed and built by JD, the online application is available to the general public at www.RBPToolBox.com, however some product data is available only to registered users. Tested in the field by RBP sales personnel and customers, RBPToolBox.com is easily accessible online for users in the office, on the plant floor or on the road whether they are using a tablet, laptop or desktop computer. Find out how its working to improve sales and service for RBP customers.

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A B2B Marketer’s Guide to Video Content Planning

In Multichannel & Integrated
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About 87% of U.S. brands and agencies leveraged video for their content marketing programs last year. Contrary to popular belief, the power of video content isn’t exclusive to business to consumer marketing. Business to business marketers are getting in on the action as well. In fact, 52% of BtoB marketers used video in 2012 which was a 27% increase over 2011.*

Unfortunately, many marketers are tasked with the challenge of producing video content and not held accountable for marketing it. So while we see an ever increasing number of videos being added to tried-and-true YouTube as well as newer outlets, the multichannel promotion and optimization of those videos are lackluster and are not producing an ROI. Let’s take a look at how this could negatively impact your video content plans.

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Are You Getting Through to the 65+ Market?

In Business Intelligence, Multichannel & Integrated
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It’s a big world of 60-somethings out there. More than 40 million people in the United States are aged 65 and older, and this rapidly growing market is projected to reach 72 million by the year 2030 — representing nearly 20 percent of the total U.S. population. Recognizing the shortcomings of Medicare, many of these older Americans are choosing to buy some type of supplemental health insurance coverage.

This is good news for health insurance companies. But what if your current marketing program is failing to convince seniors that they need your Medicare Supplement plan?

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Marketing Audits Provide Strategic Insights and Foundation For Strong Plans

In Multichannel & Integrated
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As we’re approaching the end of the year, many of you are wrapping up your marketing initiatives and preparing for the coming year. As part of those planning efforts, have you completed a thorough Marketing Audit? An audit will provide a valuable foundation — proof points and rationale — to fuel your marketing strategy and plans going forward. By taking a careful, objective look at existing marketing activities and recent-past results along with examining competitors, customers, prospects and the marketplace as a whole, a Marketing Audit ensures your ability to craft marketing and campaign plans that are more likely to maximize results.

Here’s a closer look at the valuable questions a Marketing Audit will answer and exactly when a Marketing Audit is necessary.

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Is your brand really Working It?

In Multichannel & Integrated
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What does it mean when something works? I mean really works? I’ve had plenty of cars that “worked”; unfortunately they worked my checkbook harder than they did as transportation. I’m driving one now as a matter of fact. Just because they are running does not mean that they work efficiently. It’s the same way for too many marketing programs today.

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